True story apparantly.
Three friends decided to go to New Orleans for a football game. One of their fathers works for Roots Canada and gave them each a Canadian Winter Olympic jacket to wear. With that said, they decided that when people ask them about the Olympic jacket they would make up a story & tell them they represent Canada's “Hide and Seek” team, a new Demonstration Sport. Well,…. they made it onto ESPN during a prime time game. And I think ESPN thought they were for real.