More Buzzword Bingo

I continue to keep myself awake in those long drawn-out business meetings by been keeping track of buzzwords. Here are the results from a recent one, which was a real snoozer.

Buzzword Count Context
Solution 30 as in “integrate our solution to align with key strategies”
Synergy 27 as in “leveraging key synergies”
Strategy 15 as in “leveraging key strategies”
Growth 15 as in “this is a real value add, and will assist our growth”
Key 14 as in “leveraging key strategies”
Integrate 12 as in “a key transformation will be to integrate our key synergies”
Smart 8 as in “Smart City, Smart Grid, Smart Phones, Smart Hamsters”
Transform 8 as in “a key transformation will be to integrate our key synergies”
Role 7 as in “identify our key role in the market to differentiate our strategy”
Focus 5 as in “our key focus area in the marketplace”
Footprint 4 as in “reduce our eco footprint”
Differentiate 4 as in “identify our key role in the market to differentiate our strategy”
Digitization 4 as in “digitize our work practises”
Dimension 3 as in “explore the other dimensions of our market”
Efficiency 3 as in “increase the effeciency of our key processes”
Profitability 3 as in “monitor our processes to increase our profitability”
Align 3 as in “align our key synergies”
Cyclicality 2 as in “the cyclicality of our business”
Sustainability 2 as in “energy sustainability”
Objective 2 as in “our objective is to integrate key markets”
Space 2 as in “leverage our key strengths in the utilies space”
Emerging 1 as in “emerging trends”
Initiative 1 as in “we must take the initiative to leverage our key synagies”
Leverage 0 as in “leveraging key strategies”

Maybe one day I’ll post an update on how these change over time.

Business Buzzword Overload

The following text is the first two paragraphs of a document I recently received.

The development of the Centre is a key strategy in the delivery of the Operations vision, which will deliver significant efficiencies over [the investment period]. The Operations Business Plan delivery through [the current investment period] is predicated on a major shift in the culture, approach and business model that has begun to be put in place through 2009/10.

I think I vomited in my mouth a little bit.
If this guy was ever in a meeting, I think I would set new buzzword bingo records. Which is to say that I would exceed my value-based and quality driven pivot-word recognition count, thereby leverage key synergies in my key portfolio areas.

Buzzword Bingo

Since there was no-one else who wanted to play, I just tallied the buzzwords as they came. Here are the results.
Next time, I intend to take a prepared list of buzzwords, and then tally them by speaker.
Heh, I might even go as far as writing an application for my PDA so that we might all play along. That would be the most supreme waste of time, but oh so much fun! The app could even bluetooth its results around, in a multi user kind of way. Superb!

Buzzword Count Context
strategy 38 as in “leveraging key strategies”
opportunities 24 as in “focusing on the key opportunites in the pipeline”
pipeline 20 as in “focusing on the key opportunites in the pipeline”
achieve 19 as in “enable us to achieve or key objectives”
values 19 as in “identifying our values as a company, and aligning our methodologies in order to apply them in key marketplaces”
process and processes 15 as in “improving our process in line with our structure will make us more agile in the marketplace”
leverage 14 as in “leveraging key strategies”
growth 14 as in “this is a real value add, and will assist our growth”
challenge 14 as in “the realignment is presenting challenges”
key 13 as in “leveraging key strategies”
position 12 as in “a better position in the marketplace”
focus or focus area 12 as in “our key focus area in the marketplace”
structure or architecture 12 as in “improving our process in line with our structure will make us more agile in the marketplace”
market or marketplace 11 as in “understanding who are the key stakeholders in the marketplace”
culture 11 as in “strengthing our company’s culter is going to key to our success going forward”
engage 10 as in “we need to engage in our key focus groups”
clear 10 as in “we need to have a clear understanding of our key markets”
management team 9 as in “the management team have been in discussion”
success 8 as in “attribute to our success”
space 8 as in “leverage our key strengths in the utilies space”
thought leadership 8 as in “coming up with new ideas”
feedback 7 as in “generated lots of good feedback”
moving
or going forward
7 as in “are key objectives should be the core of our business, going forward”
enable 7 as in “these are our key enablers in this space”
aspiration 7 as in “some of our budget goals were a little aspirational”
capacity 6 as in “our capacity to deliver is linked to our core methodologies, going forward”
vision 5 as in “this is what our vision will be”
business driver 5 as in “undertanding what are the key business drivers for our customers”
change 4 as in “coping with change”
stakeholders 4 as in “understanding who are the key stakeholders in the marketplace”
core 3 as in “are key objectives should be the core of our business, going forward”
traction 3 as in “this will give us the necessary traction so that we may achive our goals”
alignment 2 as in “adjusting our alignment with these key focus groups”
agility 2 as in “improving our process in line with our structure will make us more agile in the marketplace”
maximise 1 as in “maximise ou leverage”
the “hand quote” 1
strive 1 as in “strive to leverage our key strategies”
leadership 1 as in “key performance indicators will help to deliver better leadership”
excitement 1 as in “the new sales opportunites are generating a great deal of excitement in the management team”
methodology 1 as in “rethinking out methodology”
heads up 1 as in “this is just a heads up as to things to come”
indicators 1 as in “key performance indicators”
value add 1 as in “this is a real value add for our customers”
synergy 0 as in “leveraging key synergies”
mission 0