More Buzzword Bingo

I continue to keep myself awake in those long drawn-out business meetings by been keeping track of buzzwords. Here are the results from a recent one, which was a real snoozer.

Buzzword Count Context
Solution 30 as in “integrate our solution to align with key strategies”
Synergy 27 as in “leveraging key synergies”
Strategy 15 as in “leveraging key strategies”
Growth 15 as in “this is a real value add, and will assist our growth”
Key 14 as in “leveraging key strategies”
Integrate 12 as in “a key transformation will be to integrate our key synergies”
Smart 8 as in “Smart City, Smart Grid, Smart Phones, Smart Hamsters”
Transform 8 as in “a key transformation will be to integrate our key synergies”
Role 7 as in “identify our key role in the market to differentiate our strategy”
Focus 5 as in “our key focus area in the marketplace”
Footprint 4 as in “reduce our eco footprint”
Differentiate 4 as in “identify our key role in the market to differentiate our strategy”
Digitization 4 as in “digitize our work practises”
Dimension 3 as in “explore the other dimensions of our market”
Efficiency 3 as in “increase the effeciency of our key processes”
Profitability 3 as in “monitor our processes to increase our profitability”
Align 3 as in “align our key synergies”
Cyclicality 2 as in “the cyclicality of our business”
Sustainability 2 as in “energy sustainability”
Objective 2 as in “our objective is to integrate key markets”
Space 2 as in “leverage our key strengths in the utilies space”
Emerging 1 as in “emerging trends”
Initiative 1 as in “we must take the initiative to leverage our key synagies”
Leverage 0 as in “leveraging key strategies”

Maybe one day I’ll post an update on how these change over time.

Leave a Reply

Your email address will not be published.