I continue to keep myself awake in those long drawn-out business meetings by been keeping track of buzzwords. Here are the results from a recent one, which was a real snoozer.
| Buzzword | Count | Context |
| Solution | 30 | as in “integrate our solution to align with key strategies” |
| Synergy | 27 | as in “leveraging key synergies” |
| Strategy | 15 | as in “leveraging key strategies” |
| Growth | 15 | as in “this is a real value add, and will assist our growth” |
| Key | 14 | as in “leveraging key strategies” |
| Integrate | 12 | as in “a key transformation will be to integrate our key synergies” |
| Smart | 8 | as in “Smart City, Smart Grid, Smart Phones, Smart Hamsters” |
| Transform | 8 | as in “a key transformation will be to integrate our key synergies” |
| Role | 7 | as in “identify our key role in the market to differentiate our strategy” |
| Focus | 5 | as in “our key focus area in the marketplace” |
| Footprint | 4 | as in “reduce our eco footprint” |
| Differentiate | 4 | as in “identify our key role in the market to differentiate our strategy” |
| Digitization | 4 | as in “digitize our work practises” |
| Dimension | 3 | as in “explore the other dimensions of our market” |
| Efficiency | 3 | as in “increase the effeciency of our key processes” |
| Profitability | 3 | as in “monitor our processes to increase our profitability” |
| Align | 3 | as in “align our key synergies” |
| Cyclicality | 2 | as in “the cyclicality of our business” |
| Sustainability | 2 | as in “energy sustainability” |
| Objective | 2 | as in “our objective is to integrate key markets” |
| Space | 2 | as in “leverage our key strengths in the utilies space” |
| Emerging | 1 | as in “emerging trends” |
| Initiative | 1 | as in “we must take the initiative to leverage our key synagies” |
| Leverage | 0 | as in “leveraging key strategies” |
Maybe one day I’ll post an update on how these change over time.